Flight Club
Flight Club, the original sneaker consignment store, featured its third installment of Flight Club Fridays, a series featuring live performances by The Game, Yeek, IDK, Tinashe, and Thuy, along with exclusive interviews with each artist.
In an effort to highlight artists who are deeply aligned to the same values as the Flight Club brand, Flight Club aims to bridge sneaker culture, music, community, and fashion through closed-set live performances in our LA store by creating 1-of-1 music content to engage with new and existing audiences.
Sr. Project Manager + Executive Producer
As both senior project manager and executive producer for the 2023 series, I oversaw Flight Club Fridays end-to-end across all five installments. Ahead of each shoot I handled talent liaising in partnership with our talent manager, contract negotiations, NDAs, and coordinated the store-as-venue takeover - set design, fabrication, vendor sourcing, and A/V. On the ground, I ran production for each closed-set performance and the Q+A interviews filmed with our Content team, keeping five distinct artists, their teams, and our crew on schedule and on-brand throughout. At launch, I managed and oversaw the digital rollout of all campaign content across channels, along with gifting initiatives to each artist.
Event production
Talent liasing
Contract negotiations
NDA and confidentiality agreements
Venue coordination
Fabrication
Vendor sourcing
Set design
A/V coordination + set up
Photoshoot production
Video production
Click the images below to play the full episode of each Flight Club Fridays installmentClick the images below to play each episode of Flight Club Fridays:
SOCIAL CONTENT ROLLOUT
Long form video content cut into short form videos featured across Instagram, YouTube, and TikTokWeek 1: General teaser and lineup announcement
Week 2: Artist A full performance + short form content clips
Week 3: Artist B full performance + short form content clips
Week 4: Artist C full performance + short form content clips
Week 5: Artist D full performance + short form content clips
Week 6: Artist E full performance + short form content clips
[FLIGHT CLUB TEAM]
Brand Director: Ilias Panayiotou
Lead Designer: Eduard Johnston
Sr. Content Manager: Lisa Kwon
Sr. Designer: Sean Kuhnke
Content Manager + Copywriter: David Kim
[EXTERNAL TEAM]
Director: Noah Porter
Sound Engineer: Skelli Skell
Talent Manager: Miko La
Sound/AV: Above the Line
Photographer: Jesse Lirola