Photographer: Hayley Louisa Brown
COMPANY
Flight Club
OVERVIEW
Flight Club, the original sneaker consignment store, featured its third installment of Flight Club Fridays, a series featuring live performances by Saweetie, Icewear Vezzo, Maxo Kream, and Young Nudy, along with exclusive interviews with each artist.
In an effort to highlight artists who are deeply aligned to the same values as the Flight Club brand, Flight Club aims to bridge sneaker culture, music, community, and fashion through closed-set live performances in our LA store by creating 1-of-1 music content to engage with new and existing audiences while promoting our brick-and-mortar store.
ROLE
Executive Producer + Sr. Project Manager
CAMPAIGN SCOPE
Event production
Talent liasing
Contract negotiations
NDA and confidentiality agreements
Store/venue coordination
Fabrication
Vendor sourcing
Set design
A/V coordination + set up
Photoshoot production
Video production
360 campaign management
Campaign rollout
Talent gifting
Click the images below to play the full episode of each Flight Club Fridays installment
SOCIAL CONTENT ROLLOUT
Long form video content cut into short form videos featured across Instagram, YouTube, and TikTokWeek 1: General teaser and lineup announcement
Week 2: Artist A full performance + short form content clips
Week 3: Artist B full performance + short form content clips
Week 4: Artist C full performance + short form content clips
Week 5: Artist D full performance + short form content clips
[FLIGHT CLUB TEAM]
Brand Director: Ilias Panayiotou
Lead Designer: Eduard Johnston
Sr. Content Manager: Lisa Kwon
Sr. Designer: Sean Kuhnke
Content Manager + Copywriter: David Kim
[EXTERNAL TEAM]
Director: Noah Porter
Sound Engineer: Skelli Skell
Talent Manager: Miko La
Sound/AV: Above the Line
Photographer: Jesse Lirola