Talent: Nicolas Vansteenberghe
COMPANY:
Sweetgreen
OVERVIEW:
Sweetgreen Market is the brand's direct-to-consumer merch shop, where a once-a-year drop of apparel and accessories has become a fun side quest for the Creative team.
The 2024 launch was a limited-edition 9-piece collection spanning hoodies, crewnecks, tees, hats, totes, and accessories, anchored by the hero piece, our Kale Camo Hoodie.
MY ROLE:
Creative Ops + Production
In partnership with my Creative Director, we produced Sweetgreen's 2024 consumer merch launch, a limited-edition collection sold through our direct-to-consumer shop, The Market. With sustainability being a core component of our brand ethos, we sourced exclusively through KOTN, a Certified B Corp, to keep the supply chain ethical end-to-end, and produced our hero piece, the Kale Camo Hoodie, in collaboration with Everybody World, made in LA from reclaimed cotton waste.
CAMPAIGN SCOPE:
Ethical vendor sourcing
Bugeting
Contracting
Design
Tech pack coordination
Dye sampling and approval
Quantity forecasting
Flat lay imagery production
Online web store design coordination
Print Production
Packaging Production
Gifting
Shopify inventory management